ABSTRACT

This study examined customers’ perceptions and attitudes towards environmentally friendly products and services in selected hotels in Lagos and Ekiti States. The convenience sampling method was used to administer 200 copies of a questionnaire to customers of the selected hotels. Data were analyzed descriptively using tables and inferentially through correlation, chi-square, and regression analyses.

The results revealed that the majority of the hotel customers were male (50.5%) and within the age range of 25–54 years (65%). Additionally, the perception that the number of garbage cans around the hotel is sufficient (Mean = 4.13) was a major observation recorded by the customers. The attitude that “environmental awareness should be raised among Nigerians” (Mean = 4.58) was a significant finding.

Furthermore, the socio-demographic characteristics of the hotel customers significantly predicted their perceptions and attitudes towards environmentally friendly products and services (P < 0.01). Therefore, hotel service providers should always consider the demographic characteristics of their customers when implementing environmentally friendly practices to ensure sustainability.